Google Ads make instant rankings in Google’s search results possible, and companies can live and die by their visibility in Google. Ads are posted and a fee is charged each time someone clicks on the ad.
Google Ads, or PPC (an abbreviation of Pay Per Click) puts your ad in the Google search results and a charge is paid for each click. If someone sees your ad but doesn’t click it you don’t pay.
Google Ads are the largest vendor of search ads in the world and pretty much the best place to advertise when you are looking at online advertising.
The impression is that Google Ads and Pay Per Click (PPC) advertising is expensive or takes your money without yielding any return on your investment. Neither is true. When Google ads is set up and organized by a Certified Google Ads Partner you can rest assured that campaigns, ads, keywords and targeting are all optimized for performance and reduced cost per click to ensure you get the most benefit from your ad spend.
Google Ads have changed a lot since the first days when Google launched Adwords. You can still buy ads for your search terms in Google but there is a world of other types of ads you can consider as well:
These are the most common ads and displays when someone completes a search in Google. With these ads you pay for ads for specific keywords around your products, services, events etc.
These graphic ads display throughout Google’s network of sites. These can include sites like The Weather Network, CNN and other high-level sites to popular blogs, forums and informational sites.
Video Pay Per Click ads typically show up in YouTube but there are other sites in the Google Network your video ads can display.
These ads are a great way to get your individual products seen for relevant searches. Shopping ads are typically connected with ecommerce sites and use feeds to pull in products.
Remarketing Pay Per Click ads are a very inexpensive way to stay top of mind with those that have visited your site. Using the display network and graphic ads, your ads will be shown to visitors of our website as they visit display sites like CNN, The Weather Network, blogs, forums and many other sites.
The advantage of using a Google Partner to set up and manage your PPC campaigns is that we have been trained and tested on all the areas of Google Ads and we will ensure that everything is setup properly and at the lowest costs possible. There are a lot of ways to waste money on Google Ads when you don’t know the system very well. We will manage everything from beginning to launch of promotion.
#5 is important on an ongoing basis as there will always be an ebb and flow to the bidding process, especially if your business has seasons. Competitors typically increase spending during busy periods and if you don’t monitor and adjust your bidding on a regular basis your ads will fall out of your desired placement (like the top 4 or first page) and not be seen and result in lost sales.
Pricing for the setup and monthly management of Google Ads all comes down to the number of campaigns, ad groups and keywords you wish to target. The more or varied products and services you wish to target will mean more ad groups and more keywords. Since it’s probably hard for you to how many ad groups or keywords you wish to target we have some base pricing listed below that should meet most Small Business needs, but we could always give a free quote which would include research into your products or services and all the possible areas to target and current first page cost per click estimates.